Main area of focus in Caring for the Destination:  

The Pousada Art Jungle is itself also an NGO which cares about the rain forest preservation and about the local people.

Detailed description of the Caring for the Destination Initiative: 

Art Jungle is also an organization that helps to protect the natural environment. It is an NGO that aims to preserve the Rain Forest and to sensitize the locals and the tourists about all its richness and importance.

Art Jungle works with reforestation and also with a project in a school in Itacaré, teaching children and teenagers about the biosphere and about sustainable actions, and how to produce art craft with recycled materials.